Tools for building a creator business.
A curated list of platforms and tools we think are worth your time — for growing your audience, understanding your analytics, and landing more sponsorships.
Beehiiv
↗Built for newsletter growth
Newsletter platform built specifically for monetisation — has ad network, paid subscriptions, boosts, and referral programmes built in. The best option if you're serious about growing a newsletter business.
Ghost
↗Open-source publishing
Open-source platform that combines newsletter and blog under one roof. Great if you want full control and no platform lock-in. Has paid membership built in.
Kit (formerly ConvertKit)
↗Email marketing for creators
Strong automation and segmentation tools. Good for creators who do a lot of email sequences alongside a newsletter.
Google Analytics 4
↗Website traffic and behaviour
Free and comprehensive. Essential if you have a website or blog. Tracks traffic sources, page views, and user behaviour — useful for quantifying the size of your audience to sponsors.
Microsoft Clarity
↗Heatmaps and session recordings
Completely free heatmaps and session recordings for your website. Useful for understanding what readers actually do on your site, not just how many visit.
SparkLoop
↗Newsletter referral programmes
Referral and recommendation network specifically for newsletters. Lets subscribers refer friends and lets you partner with other newsletters to cross-promote.
Hypefury
↗Social scheduling for creators
Social media scheduling and automation for X/Twitter and LinkedIn. Useful if you're driving newsletter or YouTube subscribers from social.
Passionfroot
↗Creator sponsorship storefront
A public-facing storefront for your sponsorship packages. Brands can browse, book, and pay directly — reduces back-and-forth.
Swapstack
↗Newsletter ad marketplace
Connects newsletter writers with brands looking to advertise. Good for filling sponsorship slots without outbound sales.
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