Stop guessing.
Know your market rate.
Submit your sponsorship rates and see exactly how you compare to creators like you — grouped by size, not lumped in with Morning Brew. Free, always.
Anonymously compare — your name and individual rates are never shared or published.
Compared to 42 newsletters in your peer band · Confidence: high
Your effective CPM
$18.40
Fair price (median)
$680
Annual upside
+$4,320
if you raise to median
Performance score
71/100
Low (p25)
$520
$14.20 CPM
Median (p50)
$680
$18.50 CPM
High (p75)
$940
$25.60 CPM
Sample data. Your actual report is based on your peer band.
Submit your rates
Tell us your platform, audience size, fees, and recent performance. Two minutes.
We find your peer band
You're grouped by property type and audience size — compared to creators like you, not the whole market.
Benchmarks are calculated
We calculate the p25–p75 CPM range in your band and compare your effective CPM to that distribution.
You see your verdict
Underpriced, in-range, or premium — plus your fair-price range, annual upside, and performance score.
Who is Creator Rates for?+
Any creator who takes paid sponsorships — newsletters, podcasts, YouTube channels, or websites. If you've ever wondered whether you're charging the right amount, this is for you.
How does the benchmark work?+
We group creators into peer bands by property type and audience size, then calculate the p25, p50, and p75 CPM (cost per 1,000 actual views or opens) within each band. Your rates are compared to that distribution — not the market average, which is skewed by the biggest creators.
What do I need to submit?+
Your platform, audience size, publishing frequency, sponsorship fees (high and low), and recent performance data (opens/views, clicks, conversions). It takes around two minutes.
Is my data kept private?+
Yes. Your name, email, and individual submission are never shared. Only anonymised, aggregated benchmark data is used in comparisons.
What does 'effective CPM' mean?+
It's your fee divided by the number of people who actually opened, watched, or listened — multiplied by 1,000. So a $500 sponsorship delivered to 5,000 opens = $100 CPM. It's the metric that lets you compare fairly across different creators and platforms.
What is a 'pricing verdict'?+
After we calculate your effective CPM, we compare it to your peer band. If your CPM sits below the p25 (bottom quartile), you're underpriced. Between p25 and p75 is in-range. Above p75 is premium. 'Insufficient data' means your peer band has too few submissions for a reliable comparison yet.
What's the annual upside number?+
If your current rate is below the peer median, we calculate how much more you'd earn per year — at your current sponsorship volume — if you raised to the median. It turns an abstract comparison into a concrete number.
Is Creator Rates free?+
Yes, completely free for creators. Submit your rates and get the full benchmark report.
Know what you're worth.
Submit your rates in under two minutes. You'll unlock the full benchmark report — free, always.
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